
Shop Seif
Handmade Rugs
Groove Rug
The Cassata Collection
From 14,999 EGP
Where graphic art meets architecture, Groove is an abstract graphic print. The trademark hand painted pattern brings the expression of movement and texture to a room. Groove now comes in 5 fashion color ways.
Colourway — Dark Blue
Size — Runner 80x240 cm
Can't find what you're looking for? All sizes and colourways are available. Fill in your requirements when ordering, or get in touch directly. We'll take it from there.
- Technique
- Hand-tufted
- Lead time
- 4–8 weeks from order confirmation date
- Material
- 70% natural wool, 30% viscose silk
Every piece is handmade to order. Pricing, sizing and lead time are confirmed personally — by WhatsApp or email.
Editorial & in use
Scenography
Photos of the product shown in editorial sets or in use.





Hand-tufted rugs — technical sheet
Groove Rug
- Material
- 70% natural wool, 30% viscose silk
- Technique
- Hand-tufted
- Available Colours
- Ask us for the swatch book
- Available Sizes
- All sizes and shapes can be customised
- Pile Height
- 1.3 cm
- Backing
- Latex backing. Anti-slip backing available upon request.
- Edges
- Bound edge as standard. Fringed edge available upon request.
- Care Instructions
- Indoor use recommended. Full care guide →
- Lead Time
- 4–8 weeks from order confirmation date
- Natural Irregularities
- As each rug is hand-tufted individually, slight variations in pile height, colour tone and pattern outline are part of the handmade process, not a defect. Exact dimensions may vary slightly from the stated size.
- Origin
- Handmade by artisans in Egypt.







